Salesforce Video Wall
Role: Art Direction / Design / Animation / Compositing
Salesforce approached Obscura with the opportunity to create imaginative media for the 107’ long LED video wall in the lobby of their flagship San Francisco office. Our creative teams worked closely together to envision and produce work that transforms a passageway into a mesmerizing hyperreal environment. From capturing California’s Redwood National Forest in stunning 12K resolution, to a designing a convincing CG waterwall and more – we held nothing back in striving to impart a sense of wonder to everyone that enters the building.
Credits
Salesforce Team
John Zissimos - Chief Creative Officer
Beau Bouverat - Film Director
J.D. Swartz - VP General Manager Creative and Digital
Mike Mazza - Lead Designer
Katie Rinki - Director, Executive Producer Broadcast and Film
Taylor Hilficker - Business Manager
Obscura Team
Peter Sapienza - VP of Strategy
Nick Lynch - Executive Producer
Marc Melzer - Director of Media Arts
Ari Ali - Senior Media Producer
J Sayaka - Creative Services Producer
Vlad Spears - Director of Interactive
Harvey Moon - Interactive Engineer
Matthew Ragan - Interactive Engineer
Mike Walczyk - Interactive Engineer
Anton Heestand - Interactive Engineer
Emmett Feldman - Senior Art Director
Tim Digulla - Senior Art Director
Jim Ellis - Technical Director/3D Animation
Alexi Alexaieff - Technical Artist
Ethan Indorf Director of Photography
Joshua Brott - Photographer/Director of Photography
Fusion IC Studios - Fluid Simulation
Co-Founder/Executive Creative - Lauren Millar
Co-Founder/VFX Supervisor - Mark V. Stasiuk
Mission Film and Design
Ayumi Ashley - Colorist