Projecting Change: Empire State Building

Role: Art Direction / Design / Animation

Another wonderful project to work on with OPS and Obscura Digital.

On Saturday, August 1st, 2015, OPS and Obscura took to the sky with a first-of-its-kind live video projection that illuminated the Empire State Building with beautiful, inspiring imagery of endangered species as never seen before. The towering images, more than 350 feet tall and 186 feet wide, and covering 33 floors of the iconic building drew attention to the creatures’ plight against mass extinction. Sia and J. Ralph produced and released a song, “One Candle”, specifically for the event. The show was captured, edited, and prominently featured as the uplifting ending of the film Racing Extinction.
This first-of-its-kind event generated headlines with over 1 billion impressions in worldwide media coverage.
Racing Extinction debuted on Discovery Channel December 2nd to a global audience in over 220 countries. The documentary was watched by over 17 million people worldwide on its premiere night and over 35 million viewers overall.